So, you’re ready to join the ranks of the digitally empowered. You’ve done your due diligence, researching all of the speeds, feeds and features of the plethora of digital marketing platforms available. You feel as if you have the answer. Hold on a second! Before you sign on the dotted line, do you really know what you’re getting?
Primero COO Melissa Saner states that the keys to marketing success in today’s digital world lie beyond the technical – and reside in the synergies created between parties. So, just what are some of the less obvious things to look for when sizing up a marketing platform? Check out this article in Franchising USA to find out.