In the franchise world, the power of localized content cannot be underestimated. After all, giving franchisees the ability to localize their touch points with customers is a must in today's competitive franchise environment. Sound like a difficult task? It doesn't have to be!
In a recently-penned article in Franchise Expo, we walk you through a series of best practices when it comes to localized content (hint: a lot of the steps can be automated) and how you can reap the many benefits. It’s an informative read – check it out here.
