Are consistent, engaging and impactful online experiences delivered through branded websites one of your New Year’s resolutions? If the answer is yes, acquiring a software-powered marketing platform should perhaps be at the top of your to-do list this year.
In our recent article in Franchise Expo, we address how franchises can become software savvy – including a series of questions to ask when sizing up a marketing platform. Hint: when making the decision, be sure to set expectations in advance and following through on what is promised.
Check out the full article here.