Personalization is not just for monogrammed sweaters and tchotchkes – it’s also vital to the online consumer experience! When it comes to the travel industry, a personalized web experience can affect the length of time that consumers stay on your site, which can lead to more purchases.
We’ve blogged before about the important role of dynamic content in personalizing the consumer experience. But now, we’ve gone a step further – creating a series of tips to assist travel companies in their quest to set their agents up for success through the power of dynamic content. Hint: it really can
be easy if you have the right tools in place.
Download the full article: Five Tips: Harnessing the Power of Dynamic Content
