One of the first questions we are often asked by franchises when launching a new website for their franchisee is “How do we get the site to come up higher in Google searches?”
While SEO is an art form with many layers, there are some basic concepts that any franchise organization can follow to get started. These five simple concepts can provide a great foundation on which to build a solid SEO strategy:
- On-Page Content
- Title Tags
- Images
- URLs
- Navigation and Linking
I recently addressed this topic in an article for Be the Boss – a popular news and lead-generating website for franchisors. Titled “Getting Started with SEO: 5 Things to do Before Calling in Outside Help,” the article discusses how franchises can help get their franchisee websites to be found in Google searches – without technical know-how. 
Check out the article for the full scoop.
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