In talking with many franchisors over the years, we often hear the same question: "How can I best leverage the power of the internet to help my business?" While websites continue to be one of the biggest pain points for franchisors, they can also be one of the biggest assets – if you have the right tools in place.
To facilitate an engaging website experience for their customers, franchisors should consider four key attributes: control, localization, simplicity and brand consistency. A robust content management system will facilitate an easy implementation of these four key attributes – but not all CMS solutions are created equal. Our Webtreepro web CMS enables franchisors to maintain consistent brand control across all sites while still allowing for localization – and much more. Click here to find out how Webtreepro can help your franchise.
For more detail about the four tips to creating a better website experience, check out this article in Franchise Expo written by our own Steve Press: 4 Key Considerations for Engaging Websites.