Whether you’re a travel company with multiple agents or a franchise with many stores, localized dynamic marketing content is more than just a buzz word … it’s a necessity to building your business and setting yourself up for success with content that is timely and targeted.
It is possible to provide personalized consumer-to-agent (or store) engagement and enhanced user tracking – while eliminating costly web page development.
Here are a few things to keep in mind when incorporating localized dynamic marketing content into your business:
- Complement to existing marketing software – localized dynamic marketing content doesn’t need to compete with your current promotion management and CRM solutions. Rather, it should complement these existing tools.
- Landing page – make sure you have a landing page that is unique for individual agents or store locations. It should include information such as address, hours of operation, phone number, directions, graphics, and so forth.
- Call-to-action – once you select the target audience for your promotion, it’s vital to include a call-to-action link embedded in the outgoing message with the landing page and unique customer ID.
- Evaluate the data – because the outbound marketing link contains a unique customer ID, you are able to automatically gather key analytics from the user. But it’s not just enough to collect the data; it needs to be analyzed to create remarketing campaigns tailored for each customer.
We’ll have more on this topic in the weeks to come – stay tuned!
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