A strong Web presence is crucial in the digital age – after all, a website is the ‘face’ of a company. In the world of franchising, websites are often the only touchpoint with customers. But franchisors face a frequent dilemma – how do they provide their franchisees with the localization they crave while still maintaining consistent brand control across their network of websites?
Franchising USA magazine recently tackled this issue – with insight from our director of Web products, Diane Beattie. Read the full story here.
