In the grand performance of your business, your website should be a star on stage. Not only does our virtual world demand the availability of current, accurate information, the key players know content must, absolutely, be engaging, compelling, unique and insightful. Sounds intimidating, doesn't it?
We've compiled some tips to get you on the right content track.
Create effective landing pages.
These pages are designed to seal the deal. You link from your other marketing programs to a landing page with relevant information.
- Have one clear goal or call to action (CTA) on the page.
- Keep it simple and leave out link-heavy menus, headers and footers.
- Maintain a consistent message.
- Keep your message and CTA above the fold.
- Know your visitors and speak their language.
- Use A:B testing to measure and adapt.
Have compelling calls to action.
This gives the visitor a direct step to perform on the page.
- Use active, urgent language.
- Explain with the user will get and why they will need it.
- Have one or a small number of action.
- Consider placement and color.
- Have a CTA on every page.
Use Facebook to get them talking.
Yes — Facebook has officially left the world of fad and entered the world of fixture. Ensure your business has a Facebook page that is updated regularly and shows your personality.
- Use the "Like" button for maximum impact.
- Show faces and comments.
- Show your value over other similar businesses.
- Connect with your targeted markets and demographics.
- Highlight local community involvement.
- Link promotions back to your landing pages.
- Be fun, but be educational with seminars and events.
- Bring together a community.
- Let your customers spread the word!